Website copywriting

Digital-ready copy written by an experienced web copywriter, for the way we search, browse and buy

Why do you need a web copywriter?

In a world full of distractions, we browse at breakneck speed. Visitors are likely to spend fewer 15 seconds on your web page and read less than a third of your words.

You’ve got less than half a minute to give them what they’re looking for or they’ll be off, in search of something better.

If you don’t know the ins and outs of writing for the web these stats will leave you cold. And your website will leave your ideal customers cold too. Working with a freelance web copywriter means professional web copy expertly crafted so that won’t happen.

Connect with your ideal customer

People buy from people. I put your ideal customer front and centre to write web copy that creates a connection between you and them. My web copywriting briefing process pulls out what I need to know to craft messages that’ll show them you’re the solution they’re looking for.

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Web copywriter page customer persona worksheet resized

Move visitors from browsers to buyers

By getting to grips with your ideal customer I write web copy that presents you as the perfect solution to their needs or wants. I use techniques that build their trust in you and make choosing you an easy decision. With the right words in the right places I take them through a series of steps that move them closer to becoming a customer.

Keep visitors engaged for longer

The longer someone stays on your website the more they’re getting to know you, like you and trust you, and the more likely they are to do business with you. It gives Google a sign that your website is worth reading too – so it’s good for SEO. I write engaging web pages for the way we read online – scannable copy set out for how our eyes take in web pages and with prompts that move your reader from page to page.

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Be seen by Google

For a harder working website it needs to be Google friendly. In other words, it needs to be search engine optimised. I write optimised copy that helps you get seen by Google and found by your ideal customer.

Professional copy that sounds like you and your brand

Your tone of voice is what you say and how you say it, and it influences how your brand is perceived. It expresses the character of your business and its personality – it’s the thing that puts a person behind your brand to make it more relatable. So it’s super-important. I write your web copy using your unique voice to set you apart from others and make you more memorable.

Tone of voice slogan saying just do you
"I’m literally blown away by what you have written. I don’t know how you manage to understand the business, my services so clearly and get the info over in the right tone and way to the right people. I love the way you have written it all. Thank you!"
Sarah Murch

Need a results-focused
web copywriter?

My web copywriting services are flexible. Whether you’re looking for a copy refresh or creating a new site, I can help.

Hello, I’m Jenny

I’m a freelance copywriter based in Nottingham and York.

I work with charities, and businesses doing good for people and the planet, to help them achieve even more.

My words are made in the East Midlands and Yorkshire, and delivered to clients across the UK.

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