Charity copywriter UK

Helping charities raise more money

Fundraising appeals, campaigns and supporter communications that
boost income and build loyalty

Shaping the message, concept and copy

Agency-level support designed for
small and mid-size charities

In-house fundraising experience

Giving you reassurance that I know the realisms of hands-on fundraising across multiple income streams and understand the intricacies of supporter care.

Income generation leadership

So you can be sure everything aligns with your wider strategy and comes with an understanding of what’s realistic, what’s likely to get pushback and how to push things further for better results.

Charity copywriting expertise

From finding the strongest story to shaping the angle and defining the messaging, you can be confident of supporter and brand copy that connects and gets a response.

Capturing hearts

I help shape the concept behind a campaign or appeal, and create the thread that runs through it.

That means finding the most powerful angle, building a story that can carry across a single channel or a wider campaign, and bringing it together into an appeal that feels relevant and human in the moment.

Nurturing support

From stewardship and reactivation to regular giving and legacy pledges, I help you keep the goodwill going.

I shape supporter journey frameworks and develop the touchpoints around them, bringing structure and consistency to how you stay connected with supporters. So people give again and deepen their support over time.

Inspiring belief

I develop the messaging foundation for your charity, creating space to step back and define what you stand for, why your work matters, and how to talk about it in a clear and compelling way.

From developing your messaging framework to refining your case for support, I help you create a consistent narrative across your work.

Purpose-led, just like you

Meaningful change where it matters – it’s my mantra for life. And it’s at the heart of my business. Because when the right people and the right ideas come together, we can do more, better.

I partner with small and mid-size charities and the dedicated teams behind them. Because agency-level expertise shouldn’t be reserved for the big-budget organisations. I keep things simple – no middlemen, no fluff. Just expert support that helps you make more of a difference.

Jenny went on to take the brand guidelines and very quickly develop the full tone of voice bringing it to life.

Jenny brought creativity, expertise and a results-driven focus you'd expect from an agency.

Ready to do more, better?

Professional copywriting services

Hello, I’m Jenny

I’m a freelance copywriter based in York.

I work with charities and purpose-led brands to help them achieve even more.

My words are scribed in Yorkshire, and delivered to clients across the UK.