Freelance copywriter UK

Build your brand.
Grow your bottom line.
Make a bigger difference.

Results-focused copywriting and brand messaging for charities
and businesses doing good for people and the planet.

Crafted by a freelance copywriter.
So you can get on with what you do best.

15+ years' experience as a professional copywriter

That means strategic messaging and tailor-made words finely-tuned so they sound just the way you want them to - whatever your tone of voice.

In-house charity fundraising + comms experience

Giving you reassurance that I know the realisms of fundraising and the intricacies of supporter care so can help you do more - with confidence.

Practical marketing

So you can be sure of stand-out copy that connects with the reader and prompts a response - to achieve what's important to you.

Want to supercharge your communications - fast?
Get my expert eyes on your copy and practical tips pronto.

Whether you need specific pointers, a copy critique or a sounding board, The Copy Consult is an opportunity to access my 
10+ years of hands-on and strategic (fundraising) and communications experience.

Charity image representing type of work created by professional charity copywriter

Charity copywriting +

concept development

Direct mail | Campaign copy | Case studies | Supporter care + 

Heart-winning concepts, donor-centric communications and action-inspiring stories. So you can build deeper relationships, raise more money and make a bigger difference.

Digital-ready copy

Web copy | SEO copywriting | Email campaigns | Landing pages

Designed for the way we search, browse and buy online.

Laptop used by professional copywriter writing digital content
Examples of brochures written by a professional copywriter

Traditional copy

Brochures | Newsletters | Editorial

Page-turning headlines and ‘can’t put it down’ copy to tempt customers and win clients.

A serious business with a softer side

Making a living and making a difference go hand in hand for me.

I might not be changing the world as a freelance writer but my creative ideas and carefully-considered words change someone’s world.

By supporting the founders following their dreams to socially conscious businesses and good causes, I help make a difference one word at a time. 

Jenny Wing professional copywriter
Jenny transforms a simple case study into an emotive and engaging story. She’s creative yet with commercial sense and knows how to write the copy to suit the audience. She really gets the balance right between an engaging story and the need to ask for a gift. Working with Jenny is a pleasure - she’s professional and the project brief is very in depth. So she understands what the organisation is all about, what we do and what we we're trying to achieve with the copy. Everyone in my organisation loves her copy!
Individual Giving Manager
If you need a competent and creative writer, Jenny is your person. I approached Jenny for help bringing to life a new brand through website content. She asked lots of questions and spent time with colleagues to understand our business and new brand. As a result, she produced engaging content and took some pressure off me. I really liked Jenny’s ability to interpret what I’d said and the brand guidelines. Lots of people say they can do this but actually it’s very difficult to find someone who delivers, and does it quickly.
Anna Goodship - Futures Group Nottingham
Anna Goodship
Head of Marketing & Communications
Jenny supported us with a high-profile national programme that came with a lot of pressure to get everything just right. The result was sharp, punchy messaging that hit the mark. Jenny took the initiative, made several suggestions about style and format, and translated our thoughts into something solid. She’s super easy to work with too. The end client was delighted, and the stakeholder feedback has been fantastic. If you’re looking for creative ideas and want sharp, compelling copy, Jenny is highly recommended.
Ben Wilson

Am I the right freelance
copywriter for you?

I’m always happy to have a chat about your project and answer any questions. 

Hello, I’m Jenny

I’m a freelance copywriter based in Nottingham and York.

I work with charities, and businesses doing good for people and the planet, to help them achieve even more.

My words are made in the East Midlands and Yorkshire, and delivered to clients across the UK.

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