About me

Hi - I'm Jenny

I believe relationships are at the heart of everything – especially successful organisations.

Psychology says we buy from people we like or believe are like us – either way we feel a connection. I often catch myself buying from businesses because they have a social conscience or care about the things I do.

So I think it’s important for you that you get to know me a little – you need to know whether we’re a good fit.

What do I know about copywriting?

Before starting Jenny Wing Copywriting in 2017, I spent more than 15 years working in a range of marketing and communications roles where I developed concepts, delivered campaigns and created powerful copy that helped businesses grow.

I put my marketing and copywriting skills to the test in several not-for-profits too where I raised over £10m to fund life-changing projects.

When the time was right to forge my own path, I chose to create a business that allows me to do what I love, and do best.

Words underpinned with marketing know-how

So today I write for businesses with a social conscience, and charities.

My copywriting experience spans small not-for-profits to national charities, owner-managed businesses to global companies and membership organisations to local authorities. I’ve written for manufacturers, professional services, FMCG, leisure, tourism, health, education, medical, retail, recruitment, tech and more besides.

Your copy is underpinned by my marketing experience so you get more then just well-written words to give you confidence in your communications.

Give back

I donate my time to one small charity twice a year. Sometimes I write, other times I lend a helping hand.

Firm but fair

I build relationships based on trust and transparency. And I believe in saying what needs to be said, always with politeness and respect.

Authentically me

I always show up as the real me. I don't hide my quirks and never polish away my perfectly-formed imperfections.

Behind the scenes...

When I’m not brainstorming concepts or fiddling with words you’re likely to find me putting in the miles road running, cycling or walking with my Head Honcho, Barney. It’s usually when I come up with my best ideas too!

★★★★★ 5/5

When we started working with Jenny to help us with a brand-new website, we were still formulating ideas and couldn’t fix on the right approach. Jenny helped us understand what would be important for customers and investors and took us through a well-managed process. Because of her expertise, we have a great first website for a very technical business proposition and have already received very positive feedback. If you’re looking for help with creating the right communications and tone, I highly recommend Jenny.

Joanne Edwards

Founder + Chief Operating Officer

★★★★★ 5/5

I approached Jenny with a brief for an email marketing project having worked with her before. She really got to grips with the project and suggested lots of great ways to take the brief forward. A cohesive message in-keeping with the brand tone of voice was important and Jenny got it just right, creating a smooth user journey throughout the email marketing. Her communication skills were strong and the work was delivered on time. I would recommend Jenny to anyone looking for copywriting and email marketing.

Alex Hardwick

Founder + Creative Director

★★★★★ 5/5

I worked with Jenny on my email marketing funnel. As a coach, it was important that the copy reflected my personality, values and approach to working with clients and so getting support from someone who was able to quickly understand me and my business was crucial. I also needed someone who had marketing know-how. Jenny ticked all the boxes. The result is a clear plan for 6 months’ worth of content that will add value for my audience and drive enquiries to my business. Working with Jenny was enjoyable, productive and stretching.

Sarah McNicol

Owner + Founder

Am I the right professional copywriter for you?

Skill is important but working with someone you connect with is crucial.

Professional copywriting services

Hello, I’m Jenny

I’m a freelance professional copywriter based in Nottingham and York.

I work with charities, and businesses doing good for people and the planet, to help them achieve even more.

My words are made in the East Midlands and Yorkshire, and delivered to clients across the UK.