By prioritising the topic and addressing keywords second in your content, I give you a better chance of appearing in the SERPs – and being found by your ideal client.
Today Google understands the meaning and motive behind search phrases to give the searcher what they’re looking for – rather than a list of web pages that include their search phrase.
Yet keywords still have a big part to play. So I rely on professional SEO tools used by world-leading companies to research, analyse and choose them. I select them to match the searcher’s motives – whether they’re in research or buying mode, or somewhere in between – and I create copy that gives them what they’re looking for. Good for them, good for Google and even better for you.