Brand copy | Jenny Wing Copywriter

Shape how people see you.
Shape how they remember you.
Inspire what happens next.

Brand voice | Tone of voice | Brand + campaign messaging

For purpose-led brands, not-for-profits and charities

How you sound and what you say shape how people experience your brand. Your brand voice, tone and messaging help people understand who you are and why you matter.

They give people the confidence to engage with your work, whether that means supporting your cause, buying from your business or backing your vision.

How can your brand reflect your purpose and reach the people who share your values?

Brand voice

Your brand voice is your distinct identity. It’s the strategic foundation defining your purpose and personality. And in a sea of sameness, it’s what sets you apart.

I’ll work with you to translate the change you’re driving and the principles guiding you into a brand voice that connects with the people you want to reach.

Together, we’ll define your vision, decode your values and communicate your purpose with clarity and confidence — building a voice that reflects who you are and what you stand for.

How can your brand always sound like you no matter who's writing or where it shows up?

Tone of voice

How you sound matters just as much as what you say – because tone brings your brand voice to life. It’s how your personality shines through and your character is expressed.

I’ll help you find your voice with a tone that’s distinct, adaptable yet unmistakably you. So no matter the audience, message or channel, your voice stays true to who you are. And every interaction builds a stronger brand.

How can your brand earn attention, build trust and inspire action?

Brand + campaign messaging

Messaging brings clarity to your work and focus to your communications. It helps people quickly understand what you do, why it matters and why it matters to them. So they understand it, connect with it and want to be part of it.

Whether you’re building your brand or launching a campaign, I’ll help you shape a messaging framework that captures what you need to say and how to say it. So your message is clear, consistent and easy to recognise, whatever form it takes.

Every post, pitch and piece of content works harder. And everyone in your organisation can communicate your purpose with clarity, confidence and impact.

"Jenny took the brand guidelines and very quickly developed the full tone of voice, bringing it to life from a very high-level starting point. She had an immediate connection to our work and cause and felt like a natural extension of our staff team. Jenny produced a suite of core copy and through the process, we developed some key phrases that teams can build into their own copy even if they’re not natural copywriters. That was really important because we don’t have the budget to use a professional copywriter on a day-to-day basis. Jenny is lovely to work with and perfect for help developing an authentic tone of voice that’s useable day to day across the organisation."

Carol Flint

Head of Marketing, Communications & Brand, The Ramblers

"Working with Jenny on voice of customer research was one of the best investments we’ve made. Before Jenny’s work, we only had anecdotal quotes and a limited sense of our audience’s true pain points. Through professionally conducted phone interviews, she uncovered powerful insights. Jenny then went on to translate them into a cohesive messaging strategy before delivering powerful, results-driven copy that truly hits the mark!"

Jackie Cleveland

Founder of Podplan

Need a brand copywriter?

Professional copywriting services

Hello, I’m Jenny

I’m a freelance copywriter based in York.

I work with charities and purpose-led brands to help them achieve even more.

My words are scribed in Yorkshire, and delivered to clients across the UK.

Shape how people see you. Shape how they remember you. Inspire what happens next.