The brief was short, sharp copy designed to spark customer conversations. A deep-dive into the brand, products and prospects shaped tone, language and concepts. The result was benefit led, audience driven messaging written for B2B and B2C.
A total of 25 headline options was shared with the client for review/discussion.
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Professional copywriting services
Hello, I’m Jenny
I’m a freelance copywriter based in Nottingham and York.
I work with charities, and businesses doing good for people and the planet, to help them achieve even more.
My words are made in the East Midlands and Yorkshire, and delivered to clients across the UK.