The Ramblers: Fundraising guide for new in memory product

The New Product Team wanted to adopt the Ramblers’ new tone of voice across their new in memory fundraising product. Walk to Remember was about giving people a way to remember and celebrate loved ones doing something they loved. 

The Walk to Remember guide was to serve two purposes: to provide practical information for participants and encourage people to raise money in a loved one’s memory. 

The language and feel of the copy needed to be sensitive but not saccharin; supportive but not patronising. And inspiration was to weave its way through the messages. 

The result was a digital brochure that struck the right balance and stayed on brand with the recently developed tone of voice.

I reached out to Jenny as we were developing a fundraising guide for our Ramblers Walk to Remember. We needed to create something that would inspire our supporters to organise a memory walk and support them with their fundraising. Jenny understood the brief well and created a lovely fundraising guide full of inspirational copy and guidance. Jenny previously worked with the Ramblers to bring our tone of voice to life, and this shone through in the guide. It also helped us deliver the project at pace. We were working to a tight deadline, but Jenny made me feel reassured that the project would be delivered timely and to a high standard. The whole experience was very positive and particularly refreshing in that Jenny wasn’t afraid to challenge my assumptions. I’d wholeheartedly recommend Jenny to any charity needing fundraising or brand copy. Her experience really shines through in her work and how she deals with clients.
Nicky Teegan
Membership Acquisition and New Product Manager
The Ramblers

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Hello, I’m Jenny

I’m a freelance copywriter based in Nottingham and York.

I work with charities, and businesses doing good for people and the planet, to help them achieve even more.

My words are made in the East Midlands and Yorkshire, and delivered to clients across the UK.

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