The Futures Group: Website copy and tone of voice
The Futures Group were going through a rebrand to reaffirm their sub-brands – Futures for You and Futures for Business, as the premier careers advice service in the East Midlands and beyond.
Using newly-developed brand guidelines, the proposition, messaging and tone were designed to complement the complete rebrand and reach different audiences.
The priority for all audiences was to position Futures as the voice of authority on careers advice, a trusted partner for employers and job searchers, and a modern, forward-thinking organisation.
As a result, she produced engaging content and took some pressure off me. I really liked Jenny’s ability to interpret what I’d said and the brand guidelines. Lots of people say they can do this but actually it’s very difficult to find someone who delivers, and does it quickly. Working with Jenny was easy!
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Professional copywriting services
Hello, I’m Jenny
I’m a freelance professional copywriter based in Nottingham and York.
I work with socially conscious businesses and charities to help them achieve even more.
My words are made in the East Midlands and Yorkshire, and delivered to clients across the UK.