Social proof is sooo powerful. It’s based on the idea that in situations where we’re uncertain about how to behave, we follow the actions of others, assuming it must be the correct behaviour.
And it can be seriously powerful when it comes to helping your audience choose your product or service over another.
When we’re browsing a company’s web page and see an industry expert recommending their product, that’s social proof. When we’re reading a business brochure and someone with the same problem as us, solved it by using their service – that’s social proof.
Social proof adds credibility to your claims and creates trust in your products or services. Here are some ways you could add social proof to your copy:
- Show how many people have already purchased your products or services
- Add a customer testimonial
- Include an expert endorsement