Hft: Capital appeal brochure

Hft is one of the largest and longest-established charities supporting people with learning disabilities. 

Their latest project will provide a blueprint for provision across the UK, helping take people out of unsuitable living environments and into bespoke spaces designed with their needs in mind. But first they must raise the money to fund it.

The brochure needed to paint a picture that the reader couldn’t ignore, reflect the urgency of the situation while remaining sensitive to the subject.

We commissioned Jenny to write copy for a fundraising campaign brochure and the result was just what we wanted – well-written, emotive copy. Jenny also provided suggestions about how we could better structure the brochure and improve the campaign’s case for support which was really helpful. Because she asked lots of questions to make sure she thoroughly understood the brief, the copy was on the right track from the start.
Matt Rogers
Senior Communications Manager

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Hello, I’m Jenny

I’m a freelance copywriter based in Nottingham and York.

I work with charities, and businesses doing good for people and the planet, to help them achieve even more.

My words are made in the East Midlands and Yorkshire, and delivered to clients across the UK.

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