Children's charity:
Direct mail letter

This national children’s charity were looking to increase their annual Christmas appeal income with a more emotive, engaging direct mail campaign.

Using first-hand storytelling (something that was new to the charity), allowed us to pack the story with authentic emotion to bring the reader closer to the devastating situation. Identifying them as part of the solution helps them feel like the heroes of the story and so giving is more likely to be a natural next step.    

Jenny can transform a simple case study into an emotive and engaging story. She’s creative yet with commercial sense and understands how to write the copy to suit the audience too. She really gets the balance right between an engaging story and the need to ask for a gift. Everyone in my organisation loves her copy!
Individual Giving Manager

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Hello, I’m Jenny

I’m a freelance professional copywriter based in Nottingham and York.

I work with socially conscious businesses and charities to help them achieve even more.

My words are made in the East Midlands and Yorkshire, and delivered to clients across the UK.

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