Build deeper relationships.
Raise more money.
Make a bigger difference.
Heart-winning concepts, donor-centric communications and action-inspiring stories.
Freelance charity copywriter with in-house charity experience
Helping you do more
You’ve got a million things to do, everything is a priority and your work is super-important.
As a charity copywriter, I put myself in your shoes. Because giving you the right support to do the best job possible means you make a bigger difference (and it makes your life a little easier too).
Over a decade immersed in charity life has given me an appreciation and deep understanding of charities, your challenges and where opportunities might lie.
Working with Jenny was seamless and easy. She was especially good at deciphering my sometimes less-than-coherent direction while staying focused on the end goal.
The plan is to use Jenny for more of our projects over the coming years. So although I fully recommend her, I also want to keep her a secret, so she has the capacity to keep working with us! .
Cash appeals | Regular giving asks | Donor stewardship | DM packs
Knowing your donors and understanding your prospects, intelligently segmenting your database and personalising the ask set you up for success. Bringing everything together with a well structured and emotive appeal letter that follows best practice will move you one step closer to your fundraising or acquisition target.
Direct mail is still alive and kicking. But with so many other worthy causes asking for support too, only the best of the best make the cut when it comes to supporters choosing your charity. And it’s what I do best.
Bring the problem to life – share the devastation, danger or unnecessary suffering. Show people the solution and explain why your charity is best placed to deliver it. Be clear about how they can help make things better, then make it easy for them to take action.
Your charity campaign or appeal brochure is a mini case for support. Every well considered point must evidence the need, and each word needs to create a connection between the reader and your cause. I can help.
Nailed the concept? This is the perfect pacakage for you...
Case study interview
Ideas and execution neatly packaged...
Concept + copy
Strategic + creative concept development
Case study interview
Impact reports and annual reviews
Showcasing the difference your charity makes is just the beginning. Impact reports build trust and belief. Annual reviews demonstrate your expertise and commitment to deliver. And they reassure the reader you spend wisely and invest with care.
I can help you pack them with personality and steer clear of dry corporate communications.
Outstanding supporter care keeps relationships alive. Every contact is an opportunity to bring them closer, so it shouldn’t be left to chance.
The welcome email, thank you letter, project update, well-timed ask and more can spur supporters on or turn them off. And the little things make life easier for them – like a fundraising toolkit packed with hints, tips and practical advice. Let me help.
Your donors are the lifeblood of your charity. They’re committed, caring and generous people who saw a need and gave their support. Your newsletter is a chance to tell them how much they mean to you. I can help you show them the life they saved, the shelter they gave or the meal they provided.
By doing it well and doing it as often as they’d like to hear from you, you’ll be friends for life. Need an extra pair of hands?
Am I the right charity copywriter for you?
Experience and skill are important but you need to know you can trust me to be sensitive while finding the right words to help you raise more money.
Professional copywriting services
Hello, I’m Jenny
I’m a freelance copywriter based in Nottingham and York.
I work with charities, and businesses doing good for people and the planet, to help them achieve even more.
My words are made in the East Midlands and Yorkshire, and delivered to clients across the UK.