Fundraising copywriter 

Build deeper relationships.
Raise more money.
Make a bigger difference.

Heart-winning concepts, donor-centric communications and action-inspiring stories. 

Freelance charity copywriter with in-house charity experience

In-house hands-on fundraising experience

I've been on the front line across most forms of fundraising. And it's made me a better fundraising copywriter. My first-hand donor insight spans every type and segment. That means a deeper understanding of what it takes to create successful donor communications.

Strategic income generation + communications

Years spent developing fundraising strategies means I bring an in-depth, practical understanding of multi-faceted, integrated income generation. So you can be certain your communications will complement and strengthen your overall proposition.

10+ years as a charity copywriter

I've shaped concepts, written cases for support and delivered direct mail campaigns to raise £10m+ for life changing projects. So you can have confidence in my charity copywriting.

Helping you do more

You’ve got a million things to do, everything is a priority and your work is super-important. 

As a charity copywriter, I put myself in your shoes. Because giving you the right support to do the best job possible means you make a bigger difference (and it makes your life a little easier too).

Over a decade immersed in charity life has given me an appreciation and deep understanding of charities, your challenges and where opportunities might lie. 

"Jenny is wonderful to work with – she makes the process incredibly easy and smooth. I was so grateful at a time when I was working across many other projects, to know this was very much in hand. She immediately understood the charity, so the quality of work that came back was great from the beginning.
Samantha Doe
Head of Digital & Engagement
Boy with free flowing water beneficiary of money raised by fundraising copywriter

Direct mail appeals

Cash appeals | Regular giving asks | Full DM packs

Knowing your donors and understanding your prospects, intelligently segmenting your database and personalising the ask set you up for success. 

Bringing everything together with a well structured and emotive appeal letter that follows best practice will move you one step closer to your fundraising or acquisition target. Add a lift piece and carry the concept through to the outer for the most persuasive DM pack.

Direct mail is still alive and kicking. But with so many other worthy causes asking for support too, only the best of the best make the cut when it comes to supporters choosing your charity. And it’s what I do best.

Nailed the concept? This is the perfect pacakage for you...

Copy only

Appeal letter
Lift piece
Outer

Ideas and execution neatly packaged...

Concept + copy

Strategic + creative concept development
Appeal letter
Lift piece
Outer

Campaign brochures

Bring the problem to life – share the devastation, danger or unnecessary suffering. Show people the solution and explain why your charity is best placed to deliver it. Be clear about how they can help make things better, then make it easy for them to take action. 

Your charity campaign or appeal brochure is a mini case for support. Every well considered point must evidence the need, and each word needs to create a connection between the reader and your cause. I can help.

Lady with rescued dog thanks to charity copywriter
Homeless people getting food beneficiaries of money raised by fundraising copywriter

Impact reports +
annual reviews

Showcasing the difference your charity makes is just the beginning.  Impact reports build trust and belief.  Annual reviews demonstrate your expertise and commitment to deliver.  And they reassure the reader you spend wisely and invest with care.

I can help you pack them with personality and steer clear of dry corporate communications. 

Case studies

Stories sit at the heart of every charity. And case studies are the perfect way to share them. They’re one of the most versatile pieces of content and can be repurposed for your appeals, sit on your website, shared via your newsletter and make ideal snippets for social media.

But they’re time-consuming to collect and create, and sensitivity is crucial so they can’t be rushed. Need an extra pair of experienced hands?

 

Volunteer with beneficiary
Volunteers celebrating with charity copywriter

Supporter care

Outstanding supporter care keeps relationships alive. Every contact is an opportunity to bring them closer, so it shouldn’t be left to chance. 

The welcome email, thank you letter, project update, well-timed ask and more can spur supporters on or turn them off. And the little things make life easier for them – like a fundraising toolkit packed with hints, tips and practical advice. Let me help.

The Copy Consult

Expert eyes on your copy and practical tips to supercharge your communications

Whether you need specific pointers, a copy critique or a sounding board, the copy consult is an opportunity to access my 
10+ years of hands-on and strategic (fundraising) and communications experience.

Get help with:

  • fine-tuning a critical piece of copy so it works as hard as possible
  • unpicking what’s working and what’s standing in the way of donations or deeper connections in any content
  • practical tips to supercharge that piece of copy you’ve been staring at for far too long!
  • an objective, expert view on whatever it is that’s keeping you awake at night (within reason!)

What’s included:

  • One hour behind the scenes prep by me
  • 30 minutes of 1-2-1 time (virtual)
  • Boosted confidence in your communications

Cost: from £147

I approached Jenny for help with developing a concept for our 2022 Bursary Appeal and developing the communications. Concept agreed, Jenny crafted coherent messages and created a tone for the campaign stories relevant to the reader. The result was a set of campaign communications which spoke perfectly to our multiple audiences.

Working with Jenny was seamless and easy. She was especially good at deciphering my sometimes less-than-coherent direction while staying focused on the end goal.

The plan is to use Jenny for more of our projects over the coming years. So although I fully recommend her, I also want to keep her a secret, so she has the capacity to keep working with us! .

Steve Kowal
Development Director

Am I the right charity copywriter for you?

Experience and skill are important but you need to know you can trust me to be sensitive while finding the right words to help you raise more money. 

Hello, I’m Jenny

I’m a freelance copywriter based in Nottingham and York.

I work with charities, and businesses doing good for people and the planet, to help them achieve even more.

My words are made in the East Midlands and Yorkshire, and delivered to clients across the UK.

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