The Catherine McEwan Foundation: Website copy and tone of voice

The Catherine McEwan Foundation is a Scotland-based charity. It was set-up by Derek McEwan whose mother, Catherine, lived a lifelong battle with Crohn’s disease. Naturally, the project came with extra considerations around sensitively-written copy. 

As a resource for people living with Crohns and Colitis as well as a fundraising and engagement tool, the copy needed to talk to several audiences. While the voice remains constant, a subtle change in tone reflects the subject and purpose. 

Thank you so much for your support, work and expertise on this. You made the process enjoyable and super productive!
Derek McEwan

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Hello, I’m Jenny

I’m a freelance professional copywriter based in Nottingham and York.

I work with socially conscious businesses and charities to help them achieve even more.

My words are made in the East Midlands and Yorkshire, and delivered to clients across the UK.

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