The NHS Charities Together COVID-19 Appeal has been phenomenally successful yet the volume of support seems in contrast to that received by the 230+ local NHS hospital charities scattered across the country. So what might this all mean for local hospital charities working harder than ever to just get noticed?
While this article definitely isn’t about a hard sell, I think it’s important to acknowledge that some people and organisations will still want what you’re offering.
If you’ve ever sat and stared at a blank page, wondering where to begin, this is for you (spoiler: It’s all in the planning). Read on…
You might only get one or two opportunities a year to run a direct mail fundraising appeal, so it’s critical that you leave nothing to chance.
By the final sentence, you’ll know all you need to get started – whether you plan to write it yourself or bring in a professional copywriter.
Often, professional copywriting comes a poor second when businesses allocate budget. Design often takes priority. How many times have you been persuaded to purchase by design alone?