Adobe: Email campaign and tone of voice
A powerful app deserves powerful copy. And the brand’s distinctive tone of voice allowed me to create playful messaging that carries authority.
The email needed to work hard to showcase the app’s multiple benefits and address potential perceived barriers to buy-in.
By leading with messaging that manages the two simultaneously and seamlessly, the copy got a gold star.
Want to work together on your next project?
Professional copywriting services
Hello, I’m Jenny
I’m a freelance copywriter based in Nottingham and York.
I work with charities, and businesses doing good for people and the planet, to help them achieve even more.
My words are made in the East Midlands and Yorkshire, and delivered to clients across the UK.