Creating new content is time-consuming. But content marketing is a must if you want to build your brand. It’s something I talk about more in my blog Coronavirus: How to keep your business healthy and be ready for the new normal. And I share 4 ways to build stronger customer relationships and keep your business top of mind.
One of the ideas is to dig out that evergreen content – the blogs that stand the test of time and are as relevant today as they’ve always been. Update them to reflect what you’ve learned since, add more recent stats or give a future-focused slant to your message. Reshare them, repurpose them for your socials and reuse the originals across different platforms.
There are many different ways you can update existing content to make it fresh, engaging and even more valuable. Here are 14 ideas to get you started:
The NHS Charities Together COVID-19 Appeal has been phenomenally successful yet the volume of support seems in contrast to that received by the 230+ local NHS hospital charities scattered across the country. So what might this all mean for local hospital charities working harder than ever to just get noticed?
There are many different ways you can update existing content to make it fresh, engaging and even more valuable. Here are 14 ideas to get you started.
While this article definitely isn’t about a hard sell, I think it’s important to acknowledge that some people and organisations will still want what you’re offering.
If you’ve ever sat and stared at a blank page, wondering where to begin, this is for you (spoiler: It’s all in the planning). Read on…
Your tone of voice helps you grow sales and build brand loyalty. The takeaway: It’s worth investing in.
You might only get one or two opportunities a year to run a direct mail fundraising appeal, so it’s critical that you leave nothing to chance.